On the fringe of modern cosmology, a new body of ideas is emerging that seeks to answer questions that existing theories cannot. These ideas are based on the observation that 99% of the matter in the Universe is plasma, which is charge-separated matter (i.e., bare atomic nuclei and free electrons). The net charge of the Universe might be 0, but local voltages might be substantial. As electromagnetism is 39 orders of magnitude more powerful than gravity, neglecting its influence at astronomical scales could easily result in absurd conclusions. And the existing theories are certainly full of them. So the path forward might be to consider how EM forces might shape the components of the Universe into the forms that we observe.