• Good and bad are relative to the perspective of the observer.
• We can get anything we want, but we can't get everything we want.
• So we pursue the greatest good for the greatest number.
• If there is no force or fraud in human commerce, everybody wins, and
• the greater good is achieved as the sum of all of the individual goods.
• "It's all good" isn't enough — we must define both good and bad.
• Clear definitions of good and bad enhance social trust and interaction.
• Morality is satisfaction, compassion, integrity, and righteousness.
• God personifies good behavior, and Satan does bad behavior.
• God tells us to coordinate, while Satan tells us to be selfish.